8 Tips For A Modern Website Design

Whether you’re a small, locally owned business or a large corporation, having an effective website can be the difference between success and failure.

Here are 5 reasons why modern websites are important:

1. Increased Visibility – A modern website allows businesses to reach potential customers more effectively, as it helps your business show up when people search for products or services related to your business.
2. Professionalism – A website helps set the tone of your company and build trust with customers, which is key in order to drive conversions.
3. Simplified Communication – Having a website makes it easier for customers to contact you, learn more about your products/services, and take action online such as signing up for newsletters or trying out a product/service.
4. Improved User Experience – As technology advances, so do user expectations and experiences; having an outdated website might make visitors feel like it’s too much effort to navigate around or find what they’re looking for, resulting in them leaving quickly instead of staying on your site longer.
5. Reach Mobile Users – More and more people are using their phones or tablets to access the internet; having a modern, responsive website helps make sure that users have an optimum experience regardless of what device they use to visit your site.

Here are 8 ideas to help create a modern website design.

 

Use Unique Typography

Typography is an essential element of modern web design. It not only enhances the visual appeal of a website, but it also helps create a strong identity for your brand. Unique typography plays a key role in presenting content and conveying messages to users.

Here are some reasons why you should use unique typography on your website:

1. Initiate Visual Interest – A great choice of typeface can add depth and character to a page and enhance the overall look and feel of your website. Unique typography can really draw attention and make your website stand out from the rest.
2. Build Brand Identity – Selecting a unique font that resonates with your brand allows you to express who you are and what sets you apart from other brands in your industry. This helps create an emotional connection with customers while also building credibility and trustworthiness.
3. Increase Legibility – Choosing the right typefaces makes content easier to read as some fonts are more suitable for certain functions than others; for example, sans serif fonts work better for body text, while serif fonts are best used for headings or titles.
4. Connect Visitors With Your Content – When designing with type, you must consider how it will make visitors feel as they read through your content; by picking the right typefaces, visitors will be able to connect with what they read more deeply and stay longer on the page, which will result in higher engagement rates overall.
5. Make Your Website Accessible For All Users – Different people have different preferences when it comes to reading online; having various font options ensures that everyone can read comfortably regardless of their vision or technology being used (e.g., mobile phones).

Full-Page Headers

Full-page headers are becoming increasingly popular in modern website design. They make for an eye-catching and attractive design that can help grab your visitors’ attention and draw them into the content on the page.

Here is why you should use full-page headers on your website.

1. Establish Visual Hierarchy – Full-page headers can help define what is being communicated on a page, as they create a strong visual hierarchy by leading visitors’ eyes to the right content more effectively.
2. Highlight Your Brand – Utilizing full-page headers in your design can be used to emphasize the presence of your brand and give it a unique look and feel.
3. Engage Visitors Immediately – Full page headers are often used as part of storytelling techniques, providing users with an engaging experience as soon as they arrive on the page and encouraging them to stay longer and explore further.
4. Elevate Page Content – Using beautiful graphics or visuals in your header will help break up text information and make it easier to read, making it easier for visitors to find what they’re looking for quickly.
5. Increase Conversions – Last but not least, full-page headers give you the opportunity to add calls to action or any other type of promotional elements that could encourage conversions in one way or another; this can be extremely useful if you want visitors to take certain steps throughout their journey on your website.

 

Custom Illustrations

Custom illustrations can evoke powerful emotions and allow you to tell stories in a unique way that text alone cannot do.

Here are some reasons why you should use custom illustrations in your website design.

1. Establish A Strong Brand Identity – Custom illustrations provide an opportunity to distinguish yourself from the competition and present your brand values in an engaging and visually appealing way. By using unique visuals, you can ensure that your website stands out from the rest and creates a memorable experience for visitors.
2. Enhance User Experience – Illustrations are not only attractive, but also add context to content so that visitors can better understand it; this helps create a rich user experience where visitors feel more connected with what they’re reading.
3. Evoke Emotions – Custom illustrations are great for creating emotional connections with audiences as they evoke certain feelings or reactions that other visuals cannot achieve; this makes them an essential element of effective storytelling.
4. Communicate Ideas Quickly – Using illustrated elements is a great way to represent complex thoughts or ideas quickly, without having to explain them through long paragraphs of text; this greatly reduces the number of words required on the page which makes content easier and faster to read, thus improving overall engagement rates.
5. Help Visitors Navigate Easily – Custom illustrations can be used as navigational elements on websites, helping users find what they’re looking for more easily; this will make interaction with your website quick, hassle-free, and enjoyable for all users regardless of device or technology being used (e.g., desktop vs mobile phones).

Dynamic Scrolling

Dynamic scrolling is a powerful tool for modern web design that can help improve user experience and engagement. Dynamic scrolling is valuable for various reasons, including:

1. Improved Speed & Performance – By using dynamic scrolling, websites can save time by only loading the content needed at any given time, while visitors can quickly scroll through the page without waiting for new content to load. This helps decrease page load times.
2. Enhanced User Experience – Dynamic scrolling enhances user experience by creating an engaging and enjoyable experience for visitors; it allows them to explore content more smoothly, which encourages engagement.
3. More Engaging Content – Using dynamic scrolling can help keep users engaged with your content as they continue to scroll down the page; this makes it easier to add interactive elements such as accordions, slideshows or animations that can capture users’ attention and make exploring your site more enjoyable.
4. Showcase Your Products – Dynamic scrolling is great for displaying large amounts of information or products in a visually attractive way; this gives you an opportunity to showcase all your goods in one place without overwhelming visitors with too much information.
5. Mobile-Friendly Design – Last but not least, using dynamic scrolling ensures that your website looks great on any device regardless of its size; this makes it easier to provide users with an optimal viewing experience no matter what device they use to access your site – desktop computers, laptops, tablets or mobile phones

Playful Cursors

Playful cursors can give websites a unique and visually attractive look that will help engage visitors and make them want to explore your site further. Use playful cursors for the following reasons:

1. Improved User Experience – Using fun and creative cursors can help create an enjoyable user experience as it adds a touch of playfulness to the page; this can set the mood for browsing and encourage users to stay longer and explore more content on the website.
2. Increased Engagement – Playful cursors add an element of surprise and delight, which encourages users to explore each page with curiosity; this makes it easier to engage users by keeping their attention focused on content, features or products that you want them to notice.
3. Increased Brand Recognition – Fun cursors offer an opportunity for brands to stand out from the competition and express their values in a unique way; this helps create memorable experiences where visitors become more familiar with your brand, leading to increased recognition over time.
4. Visually Appealing Design – Playful cursors add visual interest to websites, which helps attract visitors’ attention and break up monotonous design elements such as long paragraphs of text or dull backgrounds; this improves overall aesthetics and makes the website more appealing.
5. Customizable Options – Last but not least, playful cursors come in various shapes, sizes and colors that can be customized according to your preference; this gives you the freedom to express yourself in a creative way while still keeping your brand identity intact.

Background Videos

Implementing a background video into a modern website is a great way to capture visitors’ attention and quickly explain what the website is about. This web design trend is engaging and helps visitors get to know your brand better, as well as stay on the page longer and explore other content.

Furthermore, videos can also be optimized for SEO which helps bring more organic traffic to the website.

Finally, background videos can also increase conversion rates due to their visually attractive nature; this makes them an effective tool for marketing campaigns in order to draw attention to important features or call-to-actions where customers can take action right away.

Image Headers

Image headers are a great way to add visual appeal to a modern website. They allow visitors to quickly understand what the website is about and act as an introduction before they delve deeper into the content. Furthermore, image headers can be used to showcase featured images, promote products or services, or even include banners for important announcements.

Not only are they visually attractive, but they also help with SEO as they can be optimized with alt tags and other metadata.

Overall, image headers are essential in creating an engaging entry point into a modern website that encourages visitors to explore further.

High-Quality Product Images

Visitors expect to be able to clearly see the product they might buy and assess it based on how it looks, so providing clear and high-resolution images of them can greatly help with conversions.

Additionally, product images can also act as great SEO elements considering they can be optimized with alt tags and other metadata. Furthermore, they are also visually attractive and thus entice visitors to stay longer on the page; this gives them more chances to explore other products or services offered by the business. All in all, high-quality product images are an important element of any modern website’s visibility and success.

If you are looking for help with modern website design trends, then contact us today. Our team has vast experience building modern websites that are optimized for desktop and mobile devices. We stay on top of web design trends and make sure to use the correct graphic elements based on client feedback. So, whether you are looking for a minimalist website or an elaborate customer experience, we know all of the important elements to make sure you get web visitors. Let us help you formulate your ideas using modern web design inspiration!

 

Photo by Taras Shypka on Unsplash